Most small businesses are careful about what type of marketing strategies they invest in. They have a limited marketing budget, so it’s important that they spend it wisely to get the most for their money. Marketing through social media is one of the most versatile and cost-effective strategies that businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. So why is social media marketing so critical for your business?
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