3 Reasons Why Marketing Through Social Media is Critical For Every Business

Most small businesses are careful about what type of marketing strategies they invest in.  They have a limited marketing budget, so it’s important that they spend it wisely to get the most for their money.  Marketing through social media is one of the most versatile and cost-effective strategies that businesses can use to reach their target audience and boost sales.  That’s why 97% of marketers are using social media to reach their audiences.  So, why is social media marketing so critical for your business?

1. Your customers are on social media. 

The top reason why your business needs to be marketing through social media is that your customers are spending time on these channels.  According to Statista, 70% of the U.S. population has at least one social media profile. (Source: Statista)  And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion. Woah!  Having so many consumers using social media every day presents a great opportunity for businesses who want to expand their reach further than ever before.

Not only are your customers on social media, but there’s a good chance that many of them are checking these sites every day. Statista statistics also show that the average person checks their social media platforms at least 5 times a day!  (Source: Statista)

If you are actively marketing on the channels that your potential consumers are using most often, connecting with your target audience has never been easier.  Your audience is not going to come to you - so go to your audience!  If you aren’t already on social media, you could be missing out on an important chance to connect with your customers and engage new leads.

2. Consumers will be more receptive to your messages when marketing through social media.

People utilize social media platforms because they offer a fun and easy way to network, keep in touch with friends and family, and stay connected with what’s going on in the world.  Users are not on these channels with the expectation that they will be marketed to.  This is great news for you because you catch the potential customer in their comfortable environment. According to MarketingSherpa, 95% of online adults are likely to follow a brand on social media. (Source: MarketingSherpa)  Users follow brands and engage with these social media profiles because they find value in the content and information therein.  Whether they are looking for deals, enjoying entertaining content, or just want to learn more about the brand, it’s clear that users are open to engaging with brands on social media channels.  The reason consumers may be more receptive to your brand message on social media is that social media allows you to be more conversational rather than salesy. This allows you to show a different side of your brand.  The content that you publish on these channels contributes to your brand personality and voice.  Through social media, you are able to make authentic connections with your leads and customers rather than just delivering direct marketing messages.  Generally, consumers are more responsive to this type of marketing.

3. Different social media channels help you reach specific audiences.

An additional benefit of social media marketing is that you are now able to strategically target specific audiences.  Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your site. We suggest creating a clear list of your audience demographic values – and be specific. The more detailed it is, the better!  This list can include gender, age, location, interests, the brands they follow, hobbies, etc.  Knowing these values will give you more of an idea of which social media channels you should use to reach them.  This will also help you create content that will engage your audience and increase your chances for conversions. The more relevant this traffic, the more likely you are to increase conversion rates. No matter who you are trying to reach, you can find your audience on one of the many popular social media platforms that consumers are using every day.

The key to getting the most out of your social media marketing is to strategically choose which social media platforms in which you plan to invest your time, money, and effort. Not sure which social media channels are right for you?  We can help you determine the best social media platforms for your business. To find out more about each channel and how it can benefit you based on your target audience and goals, book a free consultation with us.